How to Teach Your Students to Write Biography Poems

Biography poems, or Bio poems, are a quick and easy way for young students to learn poetry. They allow students to express their personality and introduce themselves to others, making them a perfect activity for the first day of school. Bio poems can also be used to describe someone else, making them perfect for history lessons or other subjects where students might be studying key historical figures. You will see in the examples below that students can research someone like Rosa Parks, then create a Bio poem on her. What Are Bio Poems? Below, you can read three examples of Bio Poems. One is about a teacher, one is about a student, and one is about a famous person that students researched. Sample Bio Poem of a Teacher Beth Kind, funny, hard-working, loving Sister of Amy Lover of Computers, Friends, and Harry Potter books Who feels excited on the first day of school, sad when she watches the news, and happy to open a new book Who needs people, books, and computers Who gives help to students, smiles to her husband, and letters to family and friends Who fears war, hunger, and bad days Who would like to visit the pyramids in Egypt, teach the world’s greatest third graders, and read on the beach in Hawaii Resident of California Lewis Sample Bio Poem of a Student Braeden Athletic, strong, determined, fast Son of Janelle and Nathan and brother to Reesa Loves the Diary of a Wimpy Kid books, sports, and Baked Beans Who feels happy when playing with friends, and happy when playing sports and being with his family Who needs books, family, and Legos to by happy in life Who makes people laugh when someone is sad, who likes to gives smiles, and loves hugging Fears the dark, spiders, clowns Would like to visit Paris, France Resident of Buffalo Cox Sample Bio Poem of a Person Researched Rosa Determined, Brave, Strong, Caring Wife of Raymond Parks, and mother of her children Who loved freedom, education, and equality Who loved to stand up for her beliefs, loved to help others, disliked discrimination Who feared racism would never end, who feared she wouldnt be able to make a difference, who feared she wouldnt have enough courage to fight Who changed history by standing up to others and making a difference in equality Who wanted to see an end to discrimination, a world that was equal, and respect was given to all Born in Alabama, and resident in Detroit Parks

Theodore Roosevelt A Young Boy Teddy - 976 Words

Theodore â€Å"Teddy† Roosevelt Jr was born on October 27, 1858 in New York City. His parents were Theodore â€Å"Thee† Roosevelt, Sr. and Martha Stewart Bulloch. He was the second born out of four children who included his older sister Anna, younger brother Elliott and younger sister named Corinne. Elliott was the father of the First Lady Anna Eleanor Roosevelt, wife of President Franklin Delano Roosevelt. As a young boy Teddy suffered from severe asthma, which had a huge impact on his body and health. Roosevelt was homeschooled and would eventually entered Harvard College on September 27, 1876. When Roosevelt was 22 years old he married Alice Hathaway Lee and enrolled in Columbia Law School. They had a daughter named Alice Lee Roosevelt who was born on February 12, 1884. Alice died two days after their baby was born from kidney failure. Roosevelt’s mother also died the same day as Alice hours earlier in the same house. Theodore left baby Alice in the care of hi s sister Anna in New York City while he took time to grieve. He then assumed custody of his daughter when she was three. Roosevelt didn’t last long in Columbia; instead he decided to join the New York State Assembly as a representative from New York City. After the death of his mother and wife Roosevelt spent the next two years on a ranch he owned in the Dakota Territory, where he hunted, drove cattle and worked as a frontier sheriff. Upon returning to New York, he married his childhood sweetheart, Edith Kermit Carow onShow MoreRelatedTheodore Roosevelt s Childhood, And Ending With His Death1215 Words   |  5 Pagesis on the life of Theodore Roosevelt. Beginning with his childhood, and ending with his death. Describing in detail his early childhood, the author gives a good explanation of what motivated the future President in his later years. The book also gives good insight into many of Roosevelt s decisions during his adult years and political career, along with informa tion from his personal life, that many people may not have known. Theodore Roosevelt also known as Teddy Roosevelt, or Teedie, was bornRead MoreTheodore Roosevelt s Legacy Of The National Park System And The Preservation Of Many Natural Wonders That914 Words   |  4 Pagesthey ruled. Theodore Roosevelt is one of those outstanding presidents. He possessed an unshakable resolve, even as a young boy. His bravery made him a war hero and a force to be reckoned with. His environmental concerns led to the creation of the National Park system and the preservation of many natural wonders that Teddy treasured. Theodore Roosevelt s legacy shines to this very day, and his progressive and innovative ideals make him a truly amazing president. One of Teddy s most outstandingRead MoreTheodore Roosevelt, President Of New York1745 Words   |  7 Pageson October 27, 1858, Theodore Roosevelt was governor of New York before becoming U.S. vice president. At age 42, Teddy Roosevelt became the youngest man to assume the U.S. presidency after President William McKinley was assassinated in 1901. He won a second term in 1904. Known for his anti-monopoly policies and ecological conservationism, Roosevelt won the Nobel Peace Prize for his part in ending the Russo-Japanese War. He died in New York on January 6, 1919. Theodore Roosevelt Jr. was born on OctoberRead MoreThe Legacy Of President Theodore Roosevelt1068 Words   |  5 PagesOf our 45 presidents, Theodore Roosevelt is not one that will be easily forgotten. During his time, his accomplishments wrought a change in the United States, and are still impacting us today, even long after his death. Among his many notable feats, many consider his conservation efforts specifically to be his legacy. He had a love and passion for nature, and he even became a permanent fixture of nature when his face was carved into a wall of rock, as one of the four presidents of Mount RushmoreRead MoreTheodore Roosevelt : A Modern Presidency1384 Words   |  6 PagesSchwarz/1 Theodore Roosevelt once said, â€Å" Believe you can and you are halfway there.† During his time in office, he added 5 national parks to our nation, tripled the amount of forest area, created 50 wildlife refuges, wrote many books, and captured the attention of many Americans, no matter what their political party was. Theodore Roosevelt is credited with having created a modern presidency and held a number of political positions before he was thrown into office after the assassination of PresidentRead MoreTeddy Roosevelt And The Development Of The National Parks1353 Words   |  6 Pages Teddy Roosevelt and the development of the National Parks 11/30/2014 Nicholas Wittkopp He was the youngest candidate to become president. He was the leader of the progressive movement. He was our twenty sixth president, he served from 09/14/1901 to 03/4/1909. He was a writer of thirty five books. He was New York s thirty third governor. He was a naturalist. He was a war hero in the Spanish-American War. He was a member of rough riders. He trust busted forty corporations. He madeRead MoreThe Legacy Of Theodore Roosevelt1001 Words   |  5 Pagesbackground. Theodore roosevelt, I can honestly say was one of the the most influential and active presidents we ve ever been graced to have. Being the voice of the people, aided our country in environmental concerns, Excelling in foreign policies and winning the nobel peace prize. He had an incredibly fulfilling and prosperous life. Theodore Roosevelt was one of most dynamic Presidents in all of American history. Theodore Roosevelt Jr. was born on October 27, 1858, in New York City, to Theodore RooseveltRead MoreEssay on Teddy Roosevelt1199 Words   |  5 Pages Roosevelt, Theodore (American President) (c. 1858-1919) Roosevelt’s presidency began with the chaos of McKinley’s assassination in 1901, when Roosevelt was 43 years old, and ended after his second term, achieved by his election to President in 1904. Although Roosevelt’s selection as McKinley’s Vice-President was more of a political pay-off, and the New York political machine, fearing an independent Roosevelt, was more than ready to say good-bye to Roosevelt as Governor, Roosevelt is acknowledgedRead MoreEleanor Roosevelt : A Personal And Public Life By J.945 Words   |  4 PagesReport on Eleanor Roosevelt In Eleanor Roosevelt: A Personal and Public Life by J. William T. Youngs describes the life of Eleanor Roosevelt. Anna and Elliott Roosevelt was married and gave birth to a beautiful daughter who is Eleanor Roosevelt. This biography shows the reader a description of Eleanor’s early childhood, young adult, marriage, and how she was faced with many challenges, grief, and changes throughout her years. Eleanor is one of the great First Ladies in the United StatesRead MoreBattle Analysis of San Juan Hill Essay2008 Words   |  9 Pagesthe Battle of San Juan Hill undoubtedly comes to mind. Americans think of the great sacrifices throughout the fight. They think of Teddy Roosevelt charging up San Juan hill, leading his Rough Riders to a miraculous victory. They remember this all-American combination of valiant cowboys, Ivy Leaguers, Pawnee Scouts, polo players and New York City policemen (Roosevelt, 1999). The Spanish-American War was â€Å"A Splendid Little War,† shaped by the xenophobia of the yellow press methods of William Randolph

Notes free essay sample

Learning Outcomes Pass Criteria Covered LO. 1 Understand the sources of finance available to a business 1. 1 Identify the sources of finance available to a business 1. 2 Assess the implications of the different sources 1. 3 Evaluate appropriate sources of finance for a business project LO. 2 Understand the implications of finance as a resource within a business 2. 1 Analyze the costs of different sources of finance Grading Criteria The above pass criteria has been met plus: Merit M1 – Identify and apply strategies to find appropriate solutions Effective judgments have been made in considering the different sources of finance available and an effective approach to study and research has been applied with supporting diagrams and graphs M2 – Select/design and apply appropriate methods/techniques The selection of methods and techniques/sources has been justified with reference to their advantages and disadvantages; references have been used in-text and Harvard style has been applied consistently Distinction Pass and Merit criteria have been met plus: D1 – Use critical reflection to evaluate and justify your conclusions The student has made effective judgments with high degree of objectivity and professionalism; conclusions have been arrived at through synthesis of ideas and have been justified with reference to costs and other aspects detailing the consequences for the business D2 – Take responsibility for managing and organizing activities The findings are communicated using financial technical language adapted for the intended audience; the structure is logical, managed and organized; assignment is submitted on time Summary of Tasks Rationale Sources and availability of finance for a business organization is a primordial aspect for anyone dealing with business and management. We will write a custom essay sample on Notes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Learning how to evaluate and compare these different sources is therefore an important task. After completing this assignment, students will get a better understanding of various sources of finance, their appropriateness, advantages and disadvantages, as well as their costs. Case Study Kwango Ltd. (passing criteria 1. 1, 1. 2, 1. 3, 2. 1) Scenario 1: Kwango Ltd. is considering buying a new online management accounting system to enable them to deliver management information for their corporate clients. They are looking at three different systems and the cost of each system is as follows: System A System B System C ?320,000 ?300,000 ?285,000 Scenario 2: Kwango Ltd. is also contemplating relocating to new premises. Two possible sites are available with slightly different features and aspects. The re-location will help them to be able to meet clients needs more effectively. Location A: Investment required for the move = ? 12 million Location B: Investment required for the move = ? 10 million Kwango Ltd. is a limited company formed ten years ago by a group of five ex-lecturers. The five are the main shareholders but there is also a shareholder who was a local businessperson who initially approached two of the five to deliver a management training course for her company. In each scenario, evaluate the sources of finance that might be available to Kwango Ltd. to carry out the projects outlined. (at least 1,000 words) In doing this you need to be thinking of what types of finance may be available and what the appropriateness of the finance available might be. In particular, you may want to show knowledge of the material studied (recognize the range of finance sources available, (passing criteria 1. 1)), apply that knowledge (link the knowledge of sources of finance to the actual scenario and case study given, (passing criteria 1. 2 and 1. 3)), perform analysis (break down the issues into key features, especially associated costs and identify the impact of these points, (passing criteria 2. 1)), and make judgments about what, in the light of your analysis, would be an appropriate source of finance in each case from the variety you have looked at and why this is the most appropriate. Required Work and Format Your assignment should be typed and submitted in PDF format (*. pdf) to assignments to be submitted link into the Learning Center by the due date on this assignment brief. Your assignment should include the following: 1) An assignment cover sheet with your name, course name and code, date submitted, your HND program (if you are not following any HND program then the title of the program you are following at Prague College) 2) Submit as a . pdf document into Moodle 3) Document all the sources, including textbooks and lecture notes using Harvard referencing 4) HND cover sheet. 5) Plan your work to ensure that your assignment meets the TURNITIN requirements of less than 20% originality Timetable The assignment covers material discussed during the first 6 classes and it is due on Monday, October 14, 2013. The student is expected to submit the finished assignment through the Prague College Learning Center (PCLC). Resources Material discussed in class during the first three weeks of the semester. Guidelines and Further Information About This Assignment See attached sheet(s)None

Man And The Echo Yeats Essay free essay sample

Yeats states the position he is in as being at the bottom of a pit, where the broad moon never lit. This can be interpreted as Yeats idea of death, somewhere which seems to be enclosed and trapped, where sunlight cannot reach. Yeats then describes the cycle of shouting a secret to a stone, a stone is associated with something very fixed and enduring, and is therefore unable to respond, Yeats is comparing the stone to the people of Ireland, whom are not listening to him. Yeats also presents death as a very slow, but inevitable process, as he states that he lies awake night after night. Yeats is accepting that the process is occurring, however the tone reveals that Yeats is not happy about the inevitability of what is to come. This poem, written in 1938, was at the latter stage of Yeats life, and therefore was very close to his actual death. We will write a custom essay sample on Man And The Echo Yeats Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The poem is very similar to Broken Dreams in which Yeats discusses the decaying beauty of Maude, his muse. Yeats states there is ere in your hair, stating the obvious effect that ageing has had on her. He also states your beauty can but leave among us, by using the word us, Yeats is presenting the reader with the effect that death has on others, not just the victim.This is used in the same way that the slow ageing of Yeats, has meant that no one is able to hear him, or appreciate his work anymore. Yeats explores the passing of time, through being rather skeptical, as he begins to question his life and his effect on others. Yeats states all he has said and done has turned into a question. The process of change has caused Yeats to completely question his responsibility and what he has achieved, and how this has affected others. Many of the questions that Yeats ask link to Ireland at the time. His questioning if that play of his, sent out certain men the English shot? , this is a direct reference to the Easter Rising, which Yeats also explored in Easter 1 916, in which he had a rather cynical view of the uprising. Yeats also questions the Marmot Rudders affair, as he asks if words of his put too great strain on that womans brain. Yeats had previously had an affair with Marmot, following which she become mentally unstable. Yeats then questions whether he caused her illness to occur. The questions end as Yeats states that he will never get the answer right, in which the echo replies lie down and die.Yeats concept of life has been reversed, the passing of time has caused him to question everything. The use Of the context Of his life also allows the reader to understand that Yeats was contemplating whether the effect he had on people was completely bad. This also links to the echos ply of lie down and die, the echo is being rather cynical and using this as an imperative. This suggests that Yeats has no control over what the echo says, and this could reflect how Yeats feels, that which he cannot control how his work or efforts have been received by others.Yeats also explores his possible immortality through his work, or his purpose in the world. Yeats refuses to accept the echos order, to simply lie down and die, possibly because he believes that no matter what one does, there is no release. He seems to suggest that to take the echos orders, would be to give up. The break in the poem before and after the echos comment, would suggest that it is broken, however it still adds a sense of continuity due to the end rhymes of shirk and Fork.Therefore, Yeats does not break, as he believes that if he were to give up, then that would be to shirk the spiritual intellects great work, which would then shirk it in vain. Yeats is saying that he believes one has a responsibility to not give up. The use of great work, could possibly be referring to his writing, and his belief that he needed to present his beliefs to the public, as it was his duty as a writer. Yeats describes how other people choose to pursue their lives throughout the second stanza.He describes the temptations of life as being wine or love, and Yeats seems to be mocking those who are drugged to sleep by these things, yet how they continue to thank the Lord that they have their body and its stupidity. Perhaps, Yeats his suggesting that he has led his own life in a far better way, and he has used his duty in society to help others, possibly suggesting that he doesnt want to die. Mortality is somewhat destroyed towards the end, as Yeats begins to issues the state of death, and his final conclusion of the change and time that has occurred.Yeats ends his stream of consciousness, believing one sinks at last into the night. The use of sinking seems to suggest a peaceful passing, which is supported by at last, something that Yeats had been looking forward to. This is supported, by the slow and controlled pace created by the meter of the poem. The questioning is continued as he asks what the others know, apart from that they face one another in this place, this place possibly referring to heaven. Yeats is reaching the end of his life, ND is now looking forward and is beginning to try and find out what truly happens.

Causes of war essays

Causes of war essays War is caused by one or several countries aggression and rivalry to expand their powers, army or land. Lenin also mentioned that war is also over annexation over who has more colonies and power. War is also the response by which one society tries to reduce the capacity of another society to obtain its objectives. Thus, Lenins analysis of the causes of World War 1 is right. The 3 main reasons for the cause of World War 1 are: capitalism and acquiring colonies in order to gain access to cheap resources and the complicated alliance system. The most bloody and warlike society is capitalism. England, which is the first capitalist state, turned to slaughtering the first inhabitants of its first colonies in Ireland and Jamaica. Similar brutalities also occurred in British colonies such as India and Africa. The key reason for a capitalism society to continue war is competition. Competitions drive the least efficient to the brink of survival where only the fittest survive. When a capitalism country such as England comes to deal with its rival, any means of method is used such as industrial espionage, cartels and monopolies. Nevertheless, violence and war is also included. This happened in the 17th century when the English privateers raided their Dutch and Spanish competitors. Arms competition also played and major role in the outbreak of World War 1. Britain had a large navy and army, which, is used to show off its superiority over her rival countries. Germany thus felt threatened and also started to build a massive a rmy and form alliances with other countries in order to increase the power. This resulted in the Triple Alliance of Germany, Austria Hungary and Italy. The German economic and military success made the country awe inspiring and dangerous In order to defend their interests such as colonies and strategic routes. Other European countries also sought allies and armed th ...

Marketing Study on Portable Water Cooler Essays

Marketing Study on Portable Water Cooler Essays Marketing Study on Portable Water Cooler Essay Marketing Study on Portable Water Cooler Essay Executive Summary Breeze Waters will introduce a bottled water cooler that is portable and easy to bring outdoors and will provide cool/cold water anytime, anywhere. The product’s main feature is its portability. Bottled water coolers are mostly indoors and are place in a fixed spot in vicinity. Our product will take on the mobility of users as the target market will be professional athletes that are always on the go in their trainings and game tours, and other professionals whose work are mostly on the field and access to a cool/cold water is limited to stores and offices. We are also taking advantage on the health benefits of cold water as a daily human need. The primary marketing objective is to achieve first year Philippine market share of one percent (1%) with unit sales of 1,000,000. The primary financial objectives are to achieve first year sales revenues of P5 million, keep the first year losses to less than 100000, and break even early in the middle of first year. I. Situation Analysis A water cooler is a device that cools water. It is generally broken up in two categories. First is the bottle-less or the point of use (POU) water coolers where the device is hooked to a water supply. Second is the bottled water coolers (BWC) that requires large bottles from vendors. In recent years, with increasing attacks from the environmental movement on bottled water in small plastic disposable bottles, water coolers has emerged an arguably the more environmentally friendly approach to dispensing bottled water. Market volumes for water coolers are holding steady, despite difficult market conditions. Whilst the overall market was stable, figures showed an increased bias in favor of POU coolers as against BWC. However this decline for BWCs is expected to slow over the coming year. Market value in 2009 had decreased since the peak experienced in 2005 but still showing some growth taking as a whole decade since 2001. Philippines market for water coolers had developed slowly since the 1990s, but aggressive cut-price competition has resulted in very low margins that are insufficient to offer quality delivery service to the consumers. Consumers mostly in the public sector felt it was best for staff working in large offices to have ready access to water and for this reason BWCs can provide a more flexible option. In the private sector, too, smaller companies and those, for example on construction sites, who need ready supply of water, choose the bottled variety. However, current market has not yet considered providing cool/cold water to workers that are always on the go and does not stay in an office for a long period of time, through the use of a BWC. To gain market share, Breeze Waters will focus its efforts on a specific target market bringing in the feature of portability as a value to be created in a growing market of water coolers. 1. Market Summary Breeze Waters’ market consists of professional fieldworkers (sales representatives, field auditors, surveyors, etc. ) and athletes who are always on the go and seldom stay inside an office or a building. After being on a field for a long period of time, these consumers would like a drink of cold water especially during hot and humid temperatures, and would find it more convenient if a cool/cold water is readily available. Exhibit A shows how Breeze Waters addresses some of the most basic needs of the target market in a cost-effective manner. The additional benefits like temperature adjuster, being cordless, and chic design of the product just enhances its appeal to the identified segments. Bottled water coolers are operated by either thermo-electric or compressor units. Thermo-electric units are silent and the most cost-efficient to operate but are not suitable for use in very hot environments. Compressor units, on the other hand, are extremely powerful and produce colder water, even in the highest temperatures. Both types can dispense cold, or room-temperature, depending on the particular brand and model. Exhibit A: Needs and corresponding Features/Benefits of Breeze Waters |Target Segment |Customer Need |Corresponding Feature/Benefit | |Professionals Clean and crisp cool water while on the go |Portable water cooler from 12 ounce to 1 liter | |Fieldworkers, |Â   |sizes. | | | | | |Athletes | | | | | |Stays cold for a longer period of time. | |Readily available whenever and wherever |Can be plugged in to any power source. | | |Cordless |Battery operated and rechargeable. | | |Adjust water temperature |Temperature adjuster based on the user | | | |preference. | [pic] 2. Market Demographics The profile for the typical Breeze Waters customer consists of the following geographic, demographic, and behavior factors: Geographics Breeze Waters will initially focus its effort of distribution in the Philippines, particularly in multinational and local companies that have employees engaged in field works such as pharmaceutical companies, heavy equipment companies and other organizations that invest heavily in marketing agents and sales representatives to sell their products. ? Breeze Waters will also cater to Philippine national and college/university sports teams particularly basketball and football. ? Total targeted population is 100,000 users in the first year of operations. Demographics ? There is an almost equal ratio between male and female users. The working group aged 22 to 35 will be the bulk of Breeze Waters products. They are mostly the age group that companies hire to be their sales representatives and/or agents. ? Part of Breeze Waters clientele will be the sports athletes both in university and national levels. This will comprise of users aged 17 to 21. Behavior Factors ? Users enjoy cold and crisp water anytime, anywhere especially after hours of working and/or practice/games. ? Users usually bring handy water containers when travelling long distances. ? Users are always on the go and are assigned to far flung areas where instant access to cold water is unlikely. Market Analysis | | | | | | | |Potential Customers |Growth |2013 |2014 |2015 |2016 |2017 | |Working group aged 22 to 35 |15% |50,000 |57,500 |66,125 |76,044 |87,450 | |Sports Athletes |Â   |Â   |Â   |Â   |Â   |Â   | | National |10% |35,000 |40,250 |46,288 |53,231 |61,215 | | Collegiate/University |5% |20,000 |23,000 |26,450 |30,418 |34,980 | |Other |3% |10,000 |11,500 |13,225 |15,209 |17,490 | |Total |33% |115,000 |132,250 |152,088 |174,901 |201,136 | 3. Market Needs Breeze Waters is providing the market with a handy water cooler that anyone can bring anytime and anywhere, and have a cold and crisp water at their beck and call. The c ompany seeks to fulfill the following benefits that are important to its customers: ? Portable/Mobile. Users can bring anywhere a water cooler to provide them with fresh and cold water anytime they want. ? Rechargeable. Permanent power source will not be needed always as the product runs through battery. Users can just bring spare batteries like for cell phones and digital cameras to continue usage of Breeze Waters. Adjustable Temperature. Users don’t just get cold water, they get the cold water they want. Drinkers of cold water have varying preference as to the degree of coldness in the water they are drinking. Some like it ice cold, some just like it chilled, and some like it depending on the weather. With this feature, Breeze Water is able to give the drinker the freedom to adjust the water’s temperature according to preference. 4. Market Trends Breeze Waters will differentiate itself from other similar products in the market in its portable and rechargeable feature . Research of the current market revealed that no product exists similar to Breeze Waters. Closest product to Breeze Waters is the typical water coolers that operate on a permanent power supply and smallest size cannot be conveniently put inside an average backpack or is too bulky to carry around. The water cooler market is composed of approximately 360,000 bottled water coolers. Over the last several years many bottled water cooler customers have migrated from bottled coolers to mains-fed plumbed-in. POU (mains-fed) water coolers now account for approximately 50% of the market. However, the migration from bottled to POU (mains-fed coolers) has all but ceased. Latest available data (2000 to 2013) showed that the total market will enjoy modest growth of 1% or 2% per annum over the next four years, with little or no change in the product mix between bottled and POU coolers. [pic] 5. Market Growth Using figures based on factual volume and financial data provided directly from members of British Water Cooler Association, the review contained some surprising results as it reported on the trends for Point of Use and Bottled Water Coolers over the last 5 years. There was a modest growth in bottled water coolers and a continuing reduction in the growth for mains fed water coolers, with improved margins for bottled coolers against plummeting margins for mains fed coolers. The same too can be expected in the Philippines as people are clamoring for clean water especially that not all places in the Philippines can provide clean water. Plus the need for cold water especially in areas without electricity is also high. Giving them the alternative of battery operated water coolers albeit in small sizes is more than welcome. [pic] 6. Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis Breeze Waters has several strengths on which to bank the product, but our major weakness is the lack of brand awareness and imaging due to little investment in marketing. The major opportunity for the product is its portability and mobility which is a feature that is yet to be tapped in the bottled water cooler market. A major threat on the other hand is that of the mass availability of substitutes like bottled waters that can easily be bought from stores. Strengths a. Portability/ Mobility Breeze water comes in tumbler-like sizes of twelve (12) ounces and one (1) liter that will be easier to bring or put inside a bag for the yuppies and sportsmen that are always on the go. b. Cordless ? Breeze Waters is a water cooler that is able to cool water from a portable power source (battery pack) without any cable or cord to limit its mobility. Furthermore, the user may opt to cool his beverage at the time of drinking which gives a crisp coolness to the water instead of cold water turned tepid due to long period of time being ignored. c. Rechargeable ? The portable power source that makes Breeze Waters portable is rechargeable. Users can bring as many battery packs as they can when travelling to continue easy access to a cool/cold water anytime, anywhere. d. Adjustable temperature ? Breeze Waters is capable of adjusting the cooling level of water depending on the desired coldness of the user. Weaknesses a. Lack of brand awareness ? Breeze Waters has no established brand or image as no similar products are yet available or/or known in the market. Brand awareness will be the primary goal of advertising in the early months after the product launch. b. Small sizes ? The product’s main feature is its portability and mobility which makes the size to be inherently small. Small sizing of Breeze Waters may not satisfy users as to the volume of water they can cool at one time anytime, anywhere. To counteract this weakness, we will emphasize on the value of Breeze Waters that good things come in small packages. Opportunities a. Growing market for water cooler industry ? Customers are becoming more demanding with regard to the look, features and service of water coolers whether in the office or on the go. b. Product is in the introduction phase of product life cycle ? Breeze Waters can be a pioneer brand in the classification of portable water coolers , and intellectual property may be established. Threats a. Varying substitute products ? Instead of bringing portable water cooler in the field, consumers may just go to any retail stores to buy bottled cold drinks and a wide array of choices are available. Breeze Waters have to intensify marketing of the advantages and benefits of a portable water cooler especially in far flung areas where cold water is hard to come by due to, for instance, the absence of electricity and commercial establishments. In such cases having a cold water to drink is a luxury- a luxury that Breeze Waters only can offer. b. Aggressive cut-price competition of water coolers in the Philippine market ? This resulted to very low margins that are insufficient to offer quality delivery service to the consumers. Breeze Waters’ objective of breaking even with the second-year sales is realistic, given the low margins in the Philippine market for water coolers. 7. Competition Research of the current market revealed the absence of product similar to Breeze Waters with regards to size and features. Hence, no direct competition can be identified. However, several substitutes exist as follows: a. Portable Insulated Water Cooler Jug ? Heavy duty construction resists dents and corrosion. Extra thick insulation keeps beverage hot or cold. Screw tight insulated lid. Interior lid vent for smooth pouring. Fast flow faucet for easy pouring. b. Bottled Beverages ? Any potable liquid substance contained in a bottle. Bottled drinks are not limited to water, it also includes soda, energy drinks and others. c. Tabletop Water Cooler Tabletop water dispenser offers both hot and cold water dispensing and thermoelectric cooling. Lightweight design includes durable ABS construction, push button faucets for hot and cold drinking water, a removable drip tray, built-in cup holder, and full LED display for all functions. Hot and cold water operations have separate on/off switches . 8. Product Offerings Breeze Waters offers the following standard features: ? Operates in an ion-based battery pack capable of easy recharging and replacement ? Temperature of water may be controlled depending on the user’s preference ? Handy- sizes of twelve (12) ounces and one (1) liter ? Chic and stylish First year sales revenues are projected at 1 million, based on 50,000 units of 12 ounces and 50,000 units of 1 liter, sold of Breeze Waters at a wholesale price of 500 and 1,000 respectively. Bigger sizes of Breeze Waters will be introduced in the second year and will be focusing on providing cold water to areas without electricity, as a direct competition of main stream water coolers operating through a permanent power source. 9. Distribution Breeze Waters will be distributed through a network of wholesalers and retailers in the top 100 Philippine markets. Among the most important channel partners being contacted are: ? Electronic specialty stores Breeze Waters will be included in featured electronic must haves of the season (summer). ? Appliance Centers Leading appliance centers in the country will carry Breeze Waters in stores, in catalogs and also on-line. ? Bottle fillers To line up with the traditional water coolers and dispensers, Breeze Waters will be included as a handy and chic version of water coolers now available in the market. ? Sports apparels stores Breeze Waters will be introduced as a better and permanent substitute to conventional water jugs and tumblers as workout companion. Distribution will initially be restricted in the Philippines, with appropriates sales promotion support. Expansion outside the Philippines will follow after target sales have been reached. 10. Keys to Success The key to success is being able to engage big companies and teams to contract with Breeze Waters. Through this, the company can establish niche and loyal customer base. As the target market of the product are athletes and field workers who usually travel places, bringing Breeze Waters with them will also serve as advertisement to places where regular publicity and promotions of Breeze Waters cannot reach. 11. Critical Issues As start-up business, Breeze Waters is still in the introduction stage. The critical issues for Breeze Waters are: ? Establish itself as the premier provider cordless and portable water cooler. ? Emerging microbial control issues in cooling water systems ? Constantly monitoring consumer satisfaction, ensuring that the growth strategy will not compromise service and satisfaction levels. II. MARKETING STRATEGY Breeze Waters will aggressively be courting sports apparel shops and bottle filling stores to intensify the product’s distribution to sportsmen/athletes and industry field workers, on the first phase after product launching. Being able to attach Breeze Waters to a popular sports person or team will be a good mode of advertising and publicity for the product. The same thing with the field workers, companies can add to their usual procurement Breeze Waters product for their field personnel and even to office based workers. Being able to contract with big companies will give a steady stream of sales for Breeze Waters at least as the product goes about the introduction stage. After launching Breeze Waters, it will join the season must haves of specialty electronic stores that will present Breeze Water products as personal collectibles, gift items and the likes. Finally, Breeze Waters will join other electronic appliances and conventional water coolers and dispensers in appliance centers nationwide. 1. Mission Breeze Waters mission is to provide cold and crisp water anytime, anywhere through a portable and cordless water cooler, chic and small enough to carry around or put inside an average backpack. 2. Marketing Objectives ? Maintain positive strong growth each quarter (notwithstanding seasonal sales patterns). ? Achieve a steady increase in market penetration. ? Achieve 1% market share in the water coolers market through unit sales of 1 million in the first 2 years of operation. 3. Financial Objectives ? Sales of to achieve first year sales revenues of P5 million. ? Keep the first year losses to less than 500,000. ? Break even early in the middle of first year. 4. Target Markets As mentioned in Exhibit A above, efforts will be focused to the field workers agents and sports people who spend most of their time outdoors. 5. Positioning For professionals on the go who like their cold and crisp cold water readily available anytime, anywhere. Unlike conventional water coolers, Breeze Waters are easy enough to carry around to give the drinker instant access to cold water without the need of a permanent power source. 6. Strategies The utmost objective is to become the pioneer of cordless water coolers available in the market, serving our fieldworkers and athletes in the outdoors where access to cold and clean water is limited to stores in a given area. The marketing strategy will seek to first create customer awareness concerning the offered product. Compared to other industries, the cooler industry has a significant opportunity to use marketing and PR to drive business forward. Small distributors will be tapped given their entrepreneurial expertise. Breeze Waters will be matched with the right markets (fieldworkers and athletes primarily), and the right players within the market. In addition, we like our brand to be perceived as the pioneer in the market that delivers innovative and state of the art water coolers at reasonable prices. 7. Marketing Program ? Pricing. This will be based on a per product retail price. Distribution. Breeze Waters will be introduced to four different channels: electronic specialty stores, appliance centers, bottle fillers, and sports apparel shops. ? Advertising and Promotion. Aside from collaborating with top companies and school and national sports team, promotions will come in small packages as smal l distributors especially in rural areas will also be utilized to widen the reach of the product. Aesthetics will also play an important role in Breeze Waters advertising, as consumers are naturally drawn to attractive things and the photography we will be using reflects the quality of the products and attention to detail we put into it. Customer Service. Perpetual warranty will be provided. Breeze Waters believes that products sale is not the end of the cycle. Customer satisfaction is constant and hence perpetual. 8. Marketing Research We need to cover two main elements of market research: ? Manufacturers. We need to know the market of manufacturers in the geographic area of our target market, including market trends and developments related to manufacturers of water coolers. ? Channel Marketing. We nee to know the trends in channel competition, emergence of new channels, economics, major competitors and substitutes, new technologies and major players in the target market. Being in the introduction stage, our research is mainly secondary research generated by keeping up with the media, including trade press, international association of water cooler companies and the Internet. We should quickly establish a strong filing system so that we can use the information that appears in secondary sources and catalog and organize for effective use later on. III. Financials The following sections will outline the important financial assumptions. Breeze Waters will address break-even analysis, sales forecast, expense forecast, and indicate how these activities link to the marketing strategy. 1. Break-even Analysis The Break-even Analysis indicates what is needed in monthly revenue to break even. Break-even Analysis |12 ounce |1 Liter | |Monthly Units to break-even |1,000 |500 | |Monthly Sales break-even | 500,000. 00 | 500,000. 00 | |Assumptions: |Â   |Â   | |Average per unit revenue |500 |1000 | |Average per unit variable cost |350 |700 | |Estimated monthly fixe d cost |150,000 |150,000 | 2. Sales Forecast Breeze Waters conservatively projected its sales. It will steadily increase sales as the advertising budget allows. Our sales will have a steady minimum increase of 10% per year both for the 12 ounces and 1 liter sizes of Breeze Waters. Sales Forecast |2013 |2014 |2015 |2016 |2017 | |Sales: | | | | | | |12 Ounce Breeze Waters | 6,000,000. 00 | 6,600,000. 00 | 7,260,000. 00 | 7,986,000. 00 | 8,784,600. 00 | |1 Liter Breeze Waters | 500,000. 00 | 550,000. 00 | 605,000. 00 | 665,500. 00 | 732,050. 00 | |Total Sales | 6,500,000. 00 | 7,150,000. 00 | 7,865,000. 00 | 8,651,500. 00 | 9,516,650. 0 | | | | | | | | |Direct Cost of Sales (70% of Sales) | | | | | |12 Ounce Breeze Waters | 4,200,000. 00 | 4,620,000. 00 | 5,082,000. 00 | 5,590,200. 00 | 6,149,220. 00 | |1 Liter Breeze Waters | 350,000. 00 | 385,000. 00 | 423,500. 00 | 465,850. 00 | 512,435. 00 | |Subtotal Cost of Sales | 4,550,000. 00 | 5,005,000. 00 | 5,505,500. 00 | 6,056,050. 00 | 6 ,661,655. 00 | 3. Expense Forecast The expense forecast will be used as a tool to keep Breeze Waters on target and provide indicators when corrections/modifications are needed for the proper implementation of the marketing plan. The same with monthly sales, expenses are also expected to grow at least by 10% each year and a steady contribution margin of 30% for five years. |Monthly Expense |2013 |2014 |2015 |2016 |2017 | |Payroll | 420,000. 00 | 462,000. 00 | 508,200. 00 | 559,020. 00 | 614,922. 00 | |Sales and Marketing Expense | 600,000. 00 | 660,000. 00 | 726,000. 00 | 798,600. 00 | 878,460. 00 | |Depreciation Expense | 60,000. 00 | 66,000. 00 | 72,600. 00 | 79,860. 00 | 87,846. 0 | |Leased Equipments | 144,000. 00 | 158,400. 00 | 174,240. 00 | 191,664. 00 | 210,830. 40 | |Utilities | 120,000. 00 | 132,000. 00 | 145,200. 00 | 159,720. 00 | 175,692. 00 | |Insurance | 24,000. 00 | 26,400. 00 | 29,040. 00 | 31,944. 00 | 35,138. 40 | |Taxes | 240,000. 00 | 264,000. 00 | 290,400. 00 | 319,440. 00 | 351,384. 00 | |Total Expenses | 1,608,000. 00 | 1,768,800. 0 | 1,945,680. 00 | 2,140,248. 00 | 2,354,272. 80 | | | | | | | | |Percentage of Sales |24. 74% |24. 74% |24. 74% |24. 74% |24. 74% | |Contribution Margin | 1,950,000. 00 | 2,145,000. 00 | 2,359,500. 00 | 2,595,450. 00 | 2,854,995. 00 | |Contribution Margin/Sales |30. 00% |30. 00% |30. 00% |30. 00% |30. 00% | IV. controls This plan is about implementation, introducing new and innovative products and making it better. It is worth nothing if not implemented. In this chapter we look at specific implementation programs, and the details that it takes to make it happen. ? Implementation. The following table and chart identify the key marketing programs. Dates and budget are clearly established. Point persons are informed of their main programs and they are on board with implementation We will be tracking plan vs. actual results for each of the programs and discussing them at our monthly meetings. The programs will be revised each year. This year’s plan includes only the programs to be implemented this year. Milestones |Â   |Â   |Â   |Â   | |Corporate Identity Revisions |3-Jan |5-Feb | 10,000. 00 |KMDM | |PR Development Quotes |20-Jan |22-Oct | 20,000. 00 |ACM | |Website Online |2-Jan |30-Mar | 55,000. 00 |KNDM | |Standard Page Brochure |3-Mar |30-Apr | 50,000. 00 |KNDM | |PR: Sponsorship in schoo l leagues |12-Jun |30-Sep | 350,000. 00 |ACM | |Targeted Advertising |16-Aug |15-Nov | 100,000. 0 |KMDM | |Athletes (collegiate/national) |16-Aug |15-Nov | 500,000. 00 |ACM | |Industry Fieldworkers |11-Sep |31-Dec | 300,000. 00 |ACM | |Press Release 1 |6-Jun |6-Jun | 5,000. 00 |KMDM | |Press Release 2 |1-Dec |1-Dec | 5,000. 00 |KMDM | ? Marketing Organization. Our Marketing Department is headed by Arnold C. Madrio, a seasoned marketer exposed in various marketing efforts brought about by his previous experiences in the field. We need the marketing department to maintain its professional integrity above and beyond the specific associates looking out for our marketing goals and implementing the marketing program as best fits our strategy. ? Contingency Planning. The most likely change in the marketing scheme is adding bigger sizes of Breeze Waters and introducing the same to a different market segment. We will be keeping a close eye on the market trends related to this plan. As of today, we expect we can develop our niche and focus without direct competition from the market with the same product specifications. Worst case scenario is that Breeze Waters cannot support itself on a going concern basis and having to liquidate equipment and intellectual capital to cover liabilities.

Gender Discriminations Essay Example | Topics and Well Written Essays - 750 words

Gender Discriminations - Essay Example rough the following instances: gender wage differential; sexual harassment; experiencing barriers to promotion and recruitment because of their gender; and hostile workplace conditions (Dilts and Samavati 209). This paper argues that sex-based workplace discrimination remains pervasive in the U.S. and that employers should follow laws that strive to eradicate it, as well as include additional measures that can avoid gender discrimination. Sex-based discrimination occurs through the existence of gender gap differentials. Kongar studied the role of sectoral and occupational changes in altering the composition of the American workforce and reducing the gender wage gap from 1990 to 2011. Findings showed that the gender wage gap within services broadened, even with reduced occupational gender segregation in the 1990s. Kongar talks about the paradox that though more women entered male-dominated industries with higher pay, the gender wage gap remains wide. Furthermore, she notices that the wage premium related to male-dominated occupations increased also. One of the interpretations of her findings is the devaluation of work, as more women entered these occupations (Kongar 86). In other words, the entry of women in these male-dominated industries decreased the wage premium for both men and women alike (Kongar 86). Throughout time, occupational segregation shifted too, and jobs that became more male-intensive enjoyed higher w age premiums (Kongar 86). This finding matched those from the 2001 United States General Accounting Office (US GAO) survey, which reports that the gender salary gap among full-time managers intensified between 1995 and 2000 (19 qtd. in Kongar 86). Miller studied whether the gender pay gap in the U.S. is different across the wages distribution, and whether this disparity differs between the public and private sectors. Findings showed that female workers are paid lower hourly rates than men, regardless of sectoral differences; gender wage gap is larger